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Instagram, it's not just for kids and bikini models anymore. Bling goes global. Because of its focus on digital storytelling, Sotheby’s has reached one million Instagram followers.

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Sotheby's is celebrating its 275th anniversary this year. As the world's largest art business, Sotheby's is a broker of fine and decorative art, jewelry, real estate, and collectibles. 

As their success relies on finding global buyers in each generation, Sotheby's leverages the power of Instagram to connect with millennials and Gen Z. Instagram allows Sotheby's to share the vast range of the art and objects with an audience that is eager to see behind the scenes at Sotheby's. 

Because of its focus on digital storytelling, Sotheby's has reached one million Instagram followers. I spoke with Sotheby's Worldwide Director of Communications, Lauren Gioia, about their Instagram strategy which peels back the curtain of an elite world and introduces it to the masses.

To read more on Forbes:

https://www.forbes.com/sites/katetalbot/2019/07/14/sothebys-why-instagram-matters/#51f2cf2a1f41

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AAD REPORTS   Reports, news and opinion from Art-Antiques-Design.com