Artsy, Artnet and Artspace have a business model that learns how your merchandise gets read by online browsers. Those damned things called cookies.
META data is being used to facilitate the business models of some online platforms, whilst individual gallery advertisers capital is being used to angel finance in order for them to develop a ghost protocol for online, own-brand in-house auctions and private sales.
Behind closed doors, private sales prosper
Artnet recently appointed Alicia Carbone, the former director of digital for Louis Vuitton Americas, as vice- president of auctions and private sales.
To read more:
http://theartnewspaper.com/market/behind-closed-doors-private-sales-prosper/
You may like to read:
* Bad Guys Bedevil The Art Market
* Mozilla's Art Installation Warns About How Companies Are Using Your Data
* ARTNET: A Very Serious Problem For The Stock-Buying Picture Dealer