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As brick and mortar stores close at a record rate, a handful of titans swallow up vast amounts of Commerce. We can't go back to horse shoes, but antitrust sanctions for potential bad behavior looms in the near future as rivals ponder their options.

Consider this, once a company passes the 60% threshold of any market share determination, antitrust penalties of triple damages become a part of the formula.

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Is It Time to Break Up Google?


In just 10 years, the world’s five largest companies by market capitalization have all changed, save for one: Microsoft. Exxon Mobil, General Electric, Citigroup and Shell Oil are out and Apple, Alphabet (the parent company of Google), Amazon and Facebook have taken their place.

They’re all tech companies, and each dominates its corner of the industry: Google has an 88 percent market share in search advertising, Facebook (and its subsidiaries Instagram, WhatsApp and Messenger) owns 77 percent of mobile social traffic and Amazon has a 74 percent share in the e-book market. In classic economic terms, all three are monopolies.

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