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The CADA Fair was held at Blenheim Palace for the second time last week and has certainly made an annual impact. This year it was extended to four days from three running from Thursday to Sunday and was very well attended. I would guess somewhere between 4 and 5 thousand people came to view the enlarged event and sales were recorded in all the specialities. Exhibitors and visitors were lucky with the sunny spring weather providing a contrast to the recent poor conditions. Blenheim Palace was at its sparkling best and it really does provide a wonderful backdrop to the Fair with lots of visitors commenting on how attractive the stands looked and many were able to view the grounds and Palace as well making it a wonderful day’s visit.

I sold a couple of pieces to new first time clients one of whom is furnishing an entire Georgian Home which promises to be a very good longer term project. Although most of those who attended came from within the UK there were significant numbers of foreign visitors who had made their way to Blenheim and took the opportunity to walk around the Fair at the same time. This is a great event to exhibit at and one where everything is done to make life as easy as possible for the exhibitors with high quality invitations and artwork as well as professional PR and advertising in place to maximise the footfall.

There was certainly very strong interest in pieces on my stand across a wide price spectrum and I am hopeful that several more deals will fall into place in the next few days. It was also a great opportunity to tell existing and prospective clients about forthcoming exhibitions and plans. Since this is a fair organised by dealers for dealers it is also affordable and although it does include a collection for a charity there is no special late evening Charity Gala and running from 10am to 5.30pm daily seems to agree with both exhibitors, many of whom naturally live nearby, and visitors.

All in all, another successful outing at Blenheim and my guess is that John Howard, CADA Chairman, and his committee will have no trouble at all filling all the stands for next year as this goes from strength to strength.

About the Author

David Harvey

David Harvey

W.R. Harvey & Co. (Antiques) Ltd was founded over sixty years ago by Walter Harvey who is still actively involved with the company whilst his son, David, is the Managing Director.   Harvey'...